Approach
Before starting any re-design process, it is key to understand the specific market we are targeting.
For this we have conducted market research on bridal dress shopping. As well as user interviews, the audience to target.
Research
2 Million Weddings happen every year
Average cost of a wedding dress is $1800.
"38 percent of shoppers say they want to support their community and local creators."
-A study done by Intuit in 2022 in regards to shopping local
User Interviews
Goals
Shannon G.
"I like when online sites have reviews with photos or a way to see what the clothes will look like in real life."
Charlie E.
"I mostly search for bridal inspiration on Pinterest or Instagram."
Amanda R.
"I like being able to share dress videos or dress try ons with my friends or sister."
Why are these features important?
69% of American customers now shop online. Although most brides purchase their dress in store. They are looking around online for inspiration before hand.
Unique Experience
More options for those who want a designer dress on a budget.
Mood Board
User Flows
Site Map
Outlined essential pages and content which would be accounted for in the design.
Color Palette
The original site had an orange flower and I wanted to keep aspects of the company's colors. The soft colors pairs well with bridal photos.
Typography
Keeping the font classy and elegant.
An opportunity to view pictures of other Brides wearing their dress on their wedding day. A hover feature to see the name of the dress. To see more details click view more.
View Dress Details
Call to Action Features
Share
Send the link to your friends via email. Or copy the link to add to your Pinterest board.
Click directly to either email or call the store.
Usabilty Testing
Task
5 out of 6 users selected the button on the hero image to make an appointment. One user scrolled to the bottom of the home page. No users selected appointments on the header tab. No changes made at this time.
Other feedback I received during usability testing was when sharing a dress users mainly preferred copying a link. And did not utilize sending via email.
